In a move that signals Shenzhen's intensified push to internationalize its industrial base, two heavyweight platforms—the government-backed Qianhai e-Stationand the organizer of Asia's largest plastics and rubber exhibition CHINAPLAS—signed a memorandum of understanding on April 18 to jointly empower Chinese manufacturers expanding abroad.

This partnership, announced during the closing day of CHINAPLAS 2025 in Shenzhen, is designed to create a seamless support system for Chinese companies navigating global markets—from compliance and supply chain matchmaking to branding and investor relations.

A New Kind of Public-Private Synergy for Cross-Border Growth

Under the agreement, Shenzhen Qianhai e-Station and Adsale Exhibition Services Ltd., the organizer of CHINAPLAS, will coordinate on promotional events and international trade missions. The goal: to build an integrated ecosystem where manufacturers, investors, and global buyers can engage more efficiently across borders.

For overseas stakeholders—from importers and distributors to law firms and investment advisers—this means a more structured, transparent entry point into China's fast-evolving manufacturing ecosystem.

Why It Matters for Global Business Professionals

For banking, legal, and advisory firms serving clients with supply chain exposure to China, this alliance is more than optics. It reflects a maturing of China's outbound business services infrastructure—offering foreign counterparts more clarity, institutional support, and partnership opportunities with vetted Chinese firms.

“Rather than navigating fragmented, informal networks, international partners now have a one-stop portal to reach export-ready Chinese enterprises,” says a senior official from the Qianhai Authority.

The collaboration also reinforces Shenzhen's ambition to be not just a tech hub, but a gateway city for China's export-oriented private sector, especially in high-value-added manufacturing such as medical equipment, materials, and smart logistics.

From Pilot to Powerhouse: The Rise of Qianhai e-Station

Launched in mid-2024 by Shenzhen's Municipal Commerce Bureau and the Qianhai Authority, Qianhai e-Stationis a hybrid online-offline platform offering full-spectrum outbound services—from compliance assistance and regulatory intelligence to cross-border tax guidance and legal support.

Its service model, dubbed “Four-Complete” (covering all sectors, all processes, all factors, and the full chain), has gained notable traction. As of April 2025, it has supported over 600 companies and attracted more than 180 professional service providers, including global law firms and trade consultancies.

Notable successes include fintech firm WeBank, healthcare tech leader Kaili Medical, and logistics startup Chefu, which expanded into Southeast Asia with the platform's help.

According to a third-party assessment by tech media outlet 36Kr, Qianhai e-Station ranks among the most-visited government-backed outbound platforms in China.

The Other Half of the Equation: CHINAPLAS and CPS+

Adsale’s digital platform CPS+complements this by offering an online sourcing and matchmaking service tailored for the plastics and rubber industries. With over 40 years of exhibition experience and a global footprint, it connects buyers and sellers across the full supply chain—from raw materials and machinery to finished components.

By integrating CPS+’s global industrial network with Qianhai’s government-backed services, the partnership aims to enable smoother, faster, and more credible cross-border deals.

A Real-World Example: First-Time Exhibitor Finds Fast Track to Clients

For companies like WanliPay(万里汇), a first-time exhibitor at CHINAPLAS under the Qianhai e-Station banner, the benefits of this cooperation are immediate. Within days, the company secured preliminary cooperation agreements with new clients—facilitated by staff from Qianhai e-Station who provided tailored introductions and support.

Such cases demonstrate the tangible commercial value of public-private coordination, especially when combined with the scale and sector focus of exhibitions like CHINAPLAS.

Strategic Takeaways for Global Investors and Advisors

·Legal and compliance professionals can now engage with Chinese exporters through vetted public channels, mitigating due diligence risks.

·Private equity and venture capital players interested in outbound Chinese SMEs—especially in advanced manufacturing—gain visibility into firms already expanding abroad.

·Export credit insurers and trade financiers may benefit from the increased predictability and institutional backing these platforms provide.

·Foreign trade promotion agencies can use Qianhai e-Station as a bridge to organize reverse trade missions or host Sino-foreign matchmaking sessions.

In short, this initiative adds infrastructure to intention—a necessary step if China's private sector is to become a true global player.